A Short Story - 928 Words

He took in the calm look on the man’s face, the way his high cheekbones were beautifully illuminated in the orange glow of road lights- making him look almost otherworldly. The faint uptick at the corner of Stu’s lips, the way his stupid blue hair lightly blew with the aircon, the way he drummed his long fingers absently on the steering wheel were inescapable- Murdoc knew. 3Well shit. There goes the ‘Im still straight’ theory†¦3 This could be alright though. 2D had 3obviously3 been enamoured with him since they first met. 3Itd be hard not to, after all. Really hes lucky Im interested. Im doing the lad a favor- he just wouldnt be able to handle a rejection from me, itd crush him3. Continuing with his newfound altruism (but mostly†¦show more content†¦***** 2D had been semi right. After theyd shared an intoxicating potluck sitting on the hood of the car (Murdoc brought a flask of rum and 2D brought some beers, he was much more of a lightweight with the way alcohol interacted with his painkillers) they entered ‘Camelot Adventure Golfland’ the first few holes were fun. Thered been one with a castle drawbridge the bassist particularly liked. But after, say, the fifth hole he began to lose interest. While the buzz helped it also made the task near infuriatingly difficult. There were twenty five holes in total. 3Because I suppose they felt the need to make this last even longer than a regular golf game3, and Murdoc had lost his ball in a moat at hole ten. In hindsight, he should have slept a bit in the afternoon when he had a chance so he wouldnt be so tired now. 3At least Faceache seems to be having fun3. He thought, staring at 2D. The other man didnt notice him as he was lining up his swing, trying to get his ball through the space between two faux logs before an animatronic lumberjack’s axe landed there. He sighed and leaned on the taller man, placing his forehead at his shoulder. â€Å"Aw come on, Mate! I almost had it.† Stuart’s words were scolding, but his tone was a gentle whisper; almost talking to himself. â€Å"Mmm. ‘M tired.† Murdoc turned his head to grumble into his neck. As he noticed the pink flush coming to 2D’s cheeks at this he smirked and continued. â€Å"And you smell nice†¦Ã¢â‚¬  He really cozied into the otherShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Are Antibiotics And Vaccines Necessary Essay - 1875 Words

While antibiotics and vaccines have numerous well-known benefits associated with prevention and recovery, what unfamiliar beneficial effects do they contribute to society? When it comes to the topic of antibiotic and vaccine use, most people will readily agree that medical treatment will greatly reduce the chance of getting ill and will improve recovery time. This agreement usually ends, however, on the question: Are antibiotics and vaccines necessary to maintain a healthy society? Whereas some are convinced that the use of antibiotics and vaccines pose a threat to society by inducing antibiotic-resistant strains of bacteria and encouraging virus mutation, others maintain that resistance and mutation will occur naturally, and without advances in treatment these natural changes of pathogens are the cause of devastating epidemics. Furthermore, in discussion of antibiotic and vaccine treatment, one controversial issue has been the safety of these methods. On the one hand, Elizabeth Miller, a founding member of the World Health Organization, during a recent interview with BMC Medicine, argues that refusal of treatment poses risks to certain individuals who are vulnerable from weakened immune systems or are merely too young to have been treated for a disease, and it can have deadly effects (2). On the other hand, individuals skeptical about treatment contend that fighting illness naturally is safer than being at risk for â€Å"vaccine-induced disorders† and causing resistance to theShow MoreRelatedThe Rise of Antibiotic Resistant Diseases1109 Words   |  4 PagesThe use of antibiotics dates from the 1920s and, for the first time in history, the human race has a chance to win in the war against bacterial disease. Unfortunately, it is unknown if humans will ever win the battle against disease because of an tibiotic resistant strains. Antibiotics are overprescribed and with the overuse, bacteria are becoming resistant at a rapid rate. Without antibiotics bacteria would still mutate but the mutations would not help the bacteria. With antibiotics the bacteriaRead MoreSymptoms And Symptoms Of Influenza Unit Project938 Words   |  4 PagesCONGESTION VOMITING VOMITING FEVER CHILLS FEVER NAUSEA BODY ACHES CHILLS VOMITING HEADACHE CHILLS BODYACHES BODYACHES 4. The vaccine provides immunity because it makes antibodies develop throughout the whole body in about two weeks after you receive the vaccine. The antibodies are what protect the body against the infection. Depending on which vaccine Karen and Mary get (the shot or nasal spray) there are different side effects. For the shot, there is soreness where the shot was givenRead MoreThe Use Of Broad Spectrum Antibiotics For Combat Resistance Essay1292 Words   |  6 PagesWith antibiotic resistance escalating, it is clear that there needs to be more of an emphasis on the development and testing of new treatments to combat resistance. However, the argument over whether or not antibiotic development should be promoted or squashed remains in the healthcare community. Demarijan et al. (2015) stated that â€Å"although emerging resistance mechanisms are being identified and resistant infections are on the rise, new antibiotic development has slowed considerably† (page 871)Read MoreAn Investigation Into The Effect Of Immunisation On Evolution Essay1134 Words   |  5 Pagesaforesaid idea is not an unusual one, although it hasn’t been around for very long it has had some thorough research done surrounding it. They say that vaccines and immunisation have been helping us so much that they have started to impede upon the evolution of humans as a species. This is believed to be a valid point as, with vaccines it is not necessary for us to evolve an improved immune system to battle newly evolved viruses, and similar. We are relying on our own productions to do it for us. HavingRead MoreEssay about The Necessities of Animal Experimentation1273 Words   |  6 Pagesbanned, it is incredibly necessary and useful for mankind. Experimenting on humans is inhumane and completely immoral, while animals that do not function in the same way humans do should be used in medical research and to test the safety of various products. If animal testing were illegal, how would worldly corporations determine the safety of products? Surely the valuable lives of human beings are not essential to risk, hence the reason that animal experimenting is necessary. In addition, medical researchRead MoreHow Can The Government Use Biotechnology Improve Public Health?1387 Words   |  6 Pagesthan anyone else. Global health is something society works on improving every day. To improve how society battles health disparities one must look at the science involved in curing diseases and sickness. Rapid and effective diagnostic tools, new vaccines and drugs, and efficient delivery methods form the groundwork for a successful public health system that will in itself lead to a global health improvement. In addition to improving global health, poverty wi ll also come closer to eradication whichRead MoreSymptoms And Treatment Of A Common Infectious Disease755 Words   |  4 Pagesthey are fighting an infection and where it has spread in the body. A fasting blood glucose isn’t necessary for diagnosis, but may be indicated in the diabetic patients because infection can increase values (Grossman Porth, 2013). For the elderly population, a kidney function test may be indicated prior to initiating antibiotic therapy (Theim et al., 2011). The patient will be ordered the antibiotic, doxycycline, and adjustments will be made if needed once sputum cultures and the gram stain testRead MorePrevention And Prevention Of Infectious Diseases881 Words   |  4 Pagesare transmitted from one another by contact, bodily fluids, or contaminated air, food, or water supply. The diseases make up one-fourth to one-third of worldwide deaths annually and are a major threat to human health. It was believed that vaccines, antibiotics, and public hea lth had effectively eliminated the threat of infectious disease. Because of the belief that infectious diseases were a thing of the past, public health programs aimed at preventing and treating these diseases were neglected worldwideRead MoreThe Vaccination Of A Vaccine1586 Words   |  7 Pages someone is saved because of a vaccination. A vaccine is a preventive drug that uses a small ratio of a dead or weakened virus and is designed to improve a person’s immunity and chances of survival. A vaccine is administered in one of three ways: (1) via syringe and needle injected into a muscle, (2) a nasal spray though the sinus canals, or (3) a liquid that is ingested via mouth. If a person is getting a polio vaccine, for example, then the vaccine would be made up of the the weakened or dead virusRead MoreVibrio cholerae1286 Words   |  6 Pagescholera depends on the antibiotics or patient’s own immune system and regeneration of the epithelial cell s of the intestine. (Fin kelstein, 1996) Hygiene and sanitary control Cholera is closely connected with the poor hygiene and sanitation. The simplest way to control this is to protect drinking water and food from being contaminated with the human feces. For example, education and compulsion may help to eradicate careless defecation by the people. Also, it is necessary to provide such areas with

Army Values free essay sample

In the US army we are taught to live by the 7 army values. They are broken down to us in the acronym ‘LDRSHIP’. Loyalty â€Å"Bear true faith and allegiance to the U. S. constitution, the Army, and other soldiers. † Duty â€Å"Fulfill your obligations. † Respect â€Å"Treat people as they should be treated. † Selfless Service â€Å"Put the welfare of the nation, the Army and your subordinates above your own. † Honor â€Å"Live up to the army values. † Integrity â€Å"Do what’s right legally and morally. † and Personal Courage â€Å"Face fear, danger or adversity (physical or moral). We are all drilled on these 7 army values from day one of basic training. First we commit them to memory. Then we learn to live by them. All 7 values have an impact on each other, and are an integral part of ones moral standing. These 7 â€Å"Army Values† however reach FAR beyond the military and play well into life outside the army at the work place or in your personal life there is a way to keep yourself a morally straight person that you and everyone you know will be proud to be accuainted with. We will write a custom essay sample on Army Values or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People fail to realize the importance these values have on the way that one is perceived by ALL of those around them. Take Loyalty for example. In my personal opinion, Loyalty means being a person that other’s can count on never failing those around you and always pulling through on your word. say what you mean and mean what you say. That when the time comes, you will be there to do what needs to be done. You will be true and faithful to them no matter the outcome. If that loyalty is not observed by both parties involved however, then that sense of loyalty may eventually change or even dissapear all the way. Loyalty comes in handy be loyal to others and they will be loyal to you. ou never know when your going to need some help yourself. SSG Gilllette always says perception is reality. how do you think one of your battle buddies will percive you if he asks you to do something simple as make sure the humvee is PMCSd and you go out the motor pool and he(the driver) is pulled over by an MP for the brake lights not workin? My guess is not to great. How do you think it will go when you ask him to d o you a favor such as hey can you clean my weapon so it is clean when SFC Martin inspects them it dont get kicked back? e aint gonna do that for you because you were not loyal to him you have earned nothing in his eyes by screwing him over on the humvee PMCS. Ya give a lil ya get a lil. Duty to me is accomplishing a task that needs to be done regardless the motivation you have, how sick your feelin or how long of a ruck march you had this morning. Whether you love it or hate it the task is there to be done. If one does not fulfill their duties on a regular basis, then those around them have to pick up the slack, and any sense of loyalty begins to become tarnished duty and loyalty are intertwined in private first class Ansons eyes. ike i said in the last paragraph when talking about loyalty in order to attain loyalty there are duties that must be completed inorder to seem loyal to another soldier or friend. Everyone wants to be respected. It’s in our nature, but in order to obtain respect, first of all one has to respect oneself. Second, one has to show respect to others in order to gain respect from them. If one doesn’t show respect to someone, that person may often feel blown off and lose respect for you. Respect in my eyes is like a math equation loy alty plus duty equals respect. espect is gained in conducting ones self in a way that others can stand to be around you by the way you act accordingly to where you are at Selfless service is tough for me to explain. I have done few things for others in my life so bear with me Sergeant. In my opinion selfless service is lookin out for others not just yourself. honestly i joined the army for myslef. I did not join for country god or college. i got here to Fort Hood and i made some good friends in the platoon. its no longer about me its about us. unit is a collective element that each person has a job that cant be done unless the guys to the left the right the front and behind you are all doing thier job. without that cohesion it could fall apart violently. i am not trying to get anyone killed especially not my friends so i do my job to my fullest possible understanding inorder to get everyone back ok. Honor is the second most important army value to me honor the dictionary says honor is fairness or integrity in ones belifes and actions. Honor pretty much evalutaes how much of a human being you are. going back on ones word is a huge no go. ow can you lead telling one not to fall asleep on guard and then turn around and fall asleep on guard. You will find it hard to le ad your men the more you fall back on your word. also honor is also stepping up to the plate and accounting for your actions be them accepting an award (getting an army achievment medal for being a part of a cohesive squad) or accepting punishment (writing an essay for disrespecting a noncommissioned officer and just plain lacking army values in general) everyone does good and bad things in life its how you own up to and accept the praise or punishment. Integrity in my opinion means doing the right thing moraly and legaly in that order. Integrity is a great polar opposite of hypocrisy. integrity comes into play in the army more than any other army value in my opinion. whether it be PMCSing a vehicle and saying yeah its good instead of actually checking it with a full PMCS, making sure the common areas (i know garrison problems i never deployed gimme a break) are finished instead of acting like they are. Not shamming out when you know you are supposed to be doing something. Personal courage is a huge one in the infantry. I can tell you for a fact no one wants to die and our job consists of getting shot at,blown up, dealing with explosives, blood gore and religious zealots who want nothing more than to cut our heads off on video for the world to see. a man can only be brave if he is afraid -Ned Stark (i know i quoted game of thrones). bravery and personal courage are the same thing but you need to be able to take on anything at any time you signed up for whatever situation you got into life or military career personal courage can get you through schools, boards and deployments. It can help you deal with new situations as long as you charge at it head on you usualy pull through somehow The use of the army values in your day to day life can get you through your day with alot more comforting results than the normal person thinks the point ive been trying to get across is you can use the army values to always be a better person, do better on a quiz, shoot better, run faster, push harder and increase relations with everyone. he betterment of yourself and relations with others around you is never complete. there is not a point where you say im done with anything. Loyalty duty respect and honor strenghten your relations with those around you. Integrity ,personal courage and selfless service will help you out in your job by showing others you have a moral value, your not afraid to fail, and you dont think about yourself all the time. 1

Isaac Newton Essays (1269 words) - Isaac Newton,

Isaac Newton Isaac Newton was a well-known English scientist. He accomplished a lot during his time and influenced the world a great deal. He is considered to have contributed more to science than any other person. His life can be divided into three periods. The first one was his early childhood, he second was the time of his accomplishments, and the third is his later life. Isaac Newton was born on December 25, 1642 in Woolsthorpe, Lincolnshire, England. His family was poor and his parents farmed for a living. His father died three months before he was born. His mother later remarried a minister and Newton went to stay with his grandmother. He attended a grammar school at the age of eleven, but did not do well. His teachers said that he did not pay attention. His mother then decided to pull him out of school and put him in charge of her properties. Newton decided that he did not want to do this, and, with the help of his uncle, Newton convinced his mother to let him return to school. Stokes, the headmaster of the school, saw that Newton had potential, therefore, he put extra time into tutoring, guiding and mentoring Newton (O'Connor & Robertson 1-2). Newton entered Cambridge College on June 5, 1661. He was older than most of the students there and entered as a sizar (a student who received money for college expenses in exchange for being a servant to other students). He wanted to major in law. At Cambridge he studied the philosophies of Aristotle and many other philosophist. During his third year he learned about the philosophies of Descartes, Gassending, but mostly of Boyle. He also read book about Copernicus and his relation to astronomy as well as Galileo and Kepler. Newton became fascinated by the ideas of these scientists. He began recording his thought in a book, which was called Quaestiones Quaedam Philosophicae. He received his bachelor's degree in April 1665 (O'Connor & Robertson 2-3). Newton made many accomplishments during his lifetime. His major accomplishments in the fields of math, physics, and optics are well known. For his accomplishment in math, he is considered to have invented Calculus. Although his works of Calculus were not published before a man name Leibniz, but Newton is still considered as the inventor of Calculus. Newton discovered the Binomial Theorem, which was used for fractional powers (Weinstein 2). He also developed many analytical ways to solve many problems such as: find areas, tangents, lengths of curves, and the maxima and minima of functions (O'Connor & Robertson 3). As mathematician, Newton and Leibniz invented differential calculus. He also calculated a formula for finding the velocity of sound in a gas, which was later corrected by Laplace (Chew 1). Newton made many contributions to the field of physics. He developed the three laws of motion. The first was the law of inertia. This law stated that objects in motion would continue to move in that direction at a constant velocity unless an outside force acts upon it. His second law stated that for every action there is an equal and opposite reaction. Finally, his third law sate that forces causes masses to accelerate. As the acceleration increases the force increases as well. They are directly proportion to each other. Newton is considered to come up with the theory of universal gravitation. This is not totally true, but he did contribute to it. Newton made a huge impact on theoretical astronomy. He defined the laws of motion and universal gravitation, which he used to predict precisely the motions of stars, and the planets around the sun. Using his discoveries in optics Newton constructed the first reflecting telescope (Chew1). Other accomplishments that Newton made in the physics field was discovering the law about centrifugal force on body that is moving in a circular path. He did not totally understand the idea of circular motion. In 1666 Newton's main idea was that the Earth's gravity influenced the moon, therefore counterbalancing it's centrifugal force. From this and Kelpler's law of planetary motion, Newton came up with the inverse-square law (O'Connor & Robertson 5). Newton made many accomplishments to the physics field. Newton wrote many books during his

Compare the ways Duffy and Armitage present anti-social behaviour in Education for Leisure and Hitcher Essay Example

Compare the ways Duffy and Armitage present anti Compare the ways Duffy and Armitage present anti-social behaviour in Education for Leisure and Hitcher Essay Compare the ways Duffy and Armitage present anti-social behaviour in Education for Leisure and Hitcher Essay Essay Topic: Carol ann Duffy Poems In Education for Leisure, written by Carol Ann Duffy, the reader gets the impression the person in the poem is disturbed. They go on a killing spree, starting with whatever they can find, after there is nothing left to kill they get a knife and go outside, however the reader does not know what happens next.The person in the poem feels resentment when people ignore them: I have had enough of being ignored. This makes the reader think that they have bin rejected and that they are now bitter about it. They say, They dont appreciate my autograph which makes the reader think that the person in the poem wants to be famous, however is instead ignored. This is quite contrasting, as the person in the poem is very arrogant. I am a genius; I could be anything at all. Also many of the lines begin with I which shows how they talk about themselves a lot. So this could be why they are so confused, the person thinks very highly of itself however no one else seems to.A major theme in this poem in dea th and killing. They kill a fly and a fish, which makes the person in the poem feel powerful and intelligent; also maybe a cry for attention. However, the reader can see a lack of intelligence by the use of colloquial language: I pour the goldfish down the bog. Death is also a key theme in Hitcher by Simon Armitage.In this poem, the narrator picks up a hitchhiker. However he beats him up, whilst driving and then throws him out of the car. You can walk from thereAt the beginning of the poem the narrator is stressed, which contrasts to the end of the poem where he is much more relaxed; after killing the hitchhiker. Like in Education for Leisure the narrator boasts when saying how he didnt even swerve. Throughout the poem there are many inappropriate remarks about how the hitcher was bouncing off the kerb. The fact that he says these sick jokes in such a casual way is quite disturbing; it seems as though its not a big deal, like with Education for Leisure the person in the poem does no care what they kill, as long as they kill something.Both poems have five stanzas. They both feature enjambment and caesura throughout to show the lack of control; along with a narrative structure and in 1st person.Both poems are about death. The person in each of the poems ends up killing at least one thing, whether its an animal or a person; once they have murdered they get a sick pleasure and satisfaction.Compare the ways in which the attitudes of the speakers are presented in two poems from the pre 1914 poetry bankIn The Laboratory the woman feels very angry towards her husband/lover and his new mistress. She feels as though they have made a fool of her: they laugh, laugh at me. She is jealous; her lover is having an affair with some one else. Jealousy is also featured in My Last Duchess. The Duke suggested that his Duchess flirted with everyone: all and each would draw from her alike the approving speech, or blush, at least. Therefore is jealous that her attention is not on him all the time.In both poems, jealousy ends in death. In The Laboratory she poisons the new mistress and wants it to be painful: let death be felt, she also wants revenge on her lover for being unfaithful: He is sure to remember her dying face! She wants her lover to see his mistress when she dies, which shows the extent of jealousy she has. In My Last Duchess there is a sinister tone, which makes the reader suspect that he killed his Duchess: as if she were alive implies that she is dead now. Also when the Duke says: all smiles stopped all together the reader is very suspicious of him. His tone suggests he was satisfied with the results of his commands.

Discuss the role of emotions in marketing and give some practical Essay

Discuss the role of emotions in marketing and give some practical suggestions on how emotions can help sell a product - Essay Example Positioning of a firm generally depends on the perceived image of a firm or a product in the eyes of the customer. The extent of market competition has led the customer to be perceived as the most important stakeholder of a firm or an organization. Marketers and researchers have often used the term consumer buying behaviour to explain the buying behaviour of the customer. They have tried to analyse the factors that have tried to influence it. Consumer buying behaviour can be defined as the psychological process behind the purchase making decision of a customer1. There are various models that try to define the consumer buying behaviour. The Black Box Model is the one that attempts to provide an insight into the factors that are taken into consideration by a customer while making a purchase decision2. The Black Box model of consumer buying behaviour states that the purchase decision of a customer is defined by certain external as well as internal factors. The external factors constitute aspects like economic factors, media, technologies, politics as well as social factors. Social factors are generally believed to be affected by the influence of peers of the customer as well as the demographic demands of that region. Finally the marketing mix also plays a major role in deciding the purchase act of a customer. These factors are analysed by the internal thought process of the customer which is also referred as the ‘Black Box’. This takes into account the emotional factors of a customer3. As stated by the Black Box model, emotions play a major role in the purchase decision of a customer. Recent studies have indicated that often this aspect is being ignored by the marketers who try to influence the customer by using various aspects of the marketing mix. The importance of emotions in consumer buying behaviour is considered to be very important as most of the elements of

Aviation Meterorology Essay Example | Topics and Well Written Essays - 1000 words

Aviation Meterorology - Essay Example The state run Lao Airline is one of the airlines that have witnessed an accident blamed on bad weather. This discourse seeks to analyze the Lao plane crash in the context of the meteological factors. Airplane crashes are a rare occurrence all over the world. Gorham (2013) attributes this to the fact that it is the safest mode of transport today with a lot of safety measures instilled within the industry. Any airplane accident regardless of how small it may be tends to attract a lot of public attention. The media, for example, tend to focus much on airplane accidents more than any other accident. This is because it is a very rare occurrence (NASA, 2011). Nevertheless, like the other transport means, airplanes also do experience mishaps resulting in accidents. As earlier mentioned most airplane accidents are very tragic with a minimal chance of survival. The recent Lao Plane crash that killed all 44 passengers on board plus the five plane crews is a case in point (news.com.au, 2013). Reports indicate that poor weather has been one of the the leading causes of airplane accidents. The ATR-72-600 passenger airplane operated by the Lao Airline crashed on October 16, 2013. The accident has been blamed on poor weather. Spamer (2013) notes that on the fateful day, the Lao Airline departed from Vientiane, Laos to Pakse, Laos. The airplane had 44 passengers on board at the time and five crews. In total, the airplane carried 49 people and was en route to Pakse. Unfortunately, the plane crashed in poor weather before landing at Pakse (Head, 2013). Reports indicate that scheduled flight was delayed at Nari because of a heavy tropical storm that had hit the central and southern provinces of the country. After waiting for the weather to clear, the plane finally took off en route to its destination. Eyewitnesses indicated that the ATR 72 plane was just about to land on Pakse’s runway 15 in very poor weather but could not