Discuss the role of emotions in marketing and give some practical Essay

Discuss the role of emotions in marketing and give some practical suggestions on how emotions can help sell a product - Essay Example Positioning of a firm generally depends on the perceived image of a firm or a product in the eyes of the customer. The extent of market competition has led the customer to be perceived as the most important stakeholder of a firm or an organization. Marketers and researchers have often used the term consumer buying behaviour to explain the buying behaviour of the customer. They have tried to analyse the factors that have tried to influence it. Consumer buying behaviour can be defined as the psychological process behind the purchase making decision of a customer1. There are various models that try to define the consumer buying behaviour. The Black Box Model is the one that attempts to provide an insight into the factors that are taken into consideration by a customer while making a purchase decision2. The Black Box model of consumer buying behaviour states that the purchase decision of a customer is defined by certain external as well as internal factors. The external factors constitute aspects like economic factors, media, technologies, politics as well as social factors. Social factors are generally believed to be affected by the influence of peers of the customer as well as the demographic demands of that region. Finally the marketing mix also plays a major role in deciding the purchase act of a customer. These factors are analysed by the internal thought process of the customer which is also referred as the ‘Black Box’. This takes into account the emotional factors of a customer3. As stated by the Black Box model, emotions play a major role in the purchase decision of a customer. Recent studies have indicated that often this aspect is being ignored by the marketers who try to influence the customer by using various aspects of the marketing mix. The importance of emotions in consumer buying behaviour is considered to be very important as most of the elements of

Aviation Meterorology Essay Example | Topics and Well Written Essays - 1000 words

Aviation Meterorology - Essay Example The state run Lao Airline is one of the airlines that have witnessed an accident blamed on bad weather. This discourse seeks to analyze the Lao plane crash in the context of the meteological factors. Airplane crashes are a rare occurrence all over the world. Gorham (2013) attributes this to the fact that it is the safest mode of transport today with a lot of safety measures instilled within the industry. Any airplane accident regardless of how small it may be tends to attract a lot of public attention. The media, for example, tend to focus much on airplane accidents more than any other accident. This is because it is a very rare occurrence (NASA, 2011). Nevertheless, like the other transport means, airplanes also do experience mishaps resulting in accidents. As earlier mentioned most airplane accidents are very tragic with a minimal chance of survival. The recent Lao Plane crash that killed all 44 passengers on board plus the five plane crews is a case in point (news.com.au, 2013). Reports indicate that poor weather has been one of the the leading causes of airplane accidents. The ATR-72-600 passenger airplane operated by the Lao Airline crashed on October 16, 2013. The accident has been blamed on poor weather. Spamer (2013) notes that on the fateful day, the Lao Airline departed from Vientiane, Laos to Pakse, Laos. The airplane had 44 passengers on board at the time and five crews. In total, the airplane carried 49 people and was en route to Pakse. Unfortunately, the plane crashed in poor weather before landing at Pakse (Head, 2013). Reports indicate that scheduled flight was delayed at Nari because of a heavy tropical storm that had hit the central and southern provinces of the country. After waiting for the weather to clear, the plane finally took off en route to its destination. Eyewitnesses indicated that the ATR 72 plane was just about to land on Pakse’s runway 15 in very poor weather but could not